Ze Liu
T00586357
VISA 1500
The advertisement comes from China and was produced by Tony. Advertisements are advertisements for technology products. Ads are used to showcase DJI’s new products and tell everyone how small the drone is.
DJI drones can be said to be a household name. The Chinese translation on this ad reads: Small can fly. Obviously DJI is promoting his new small drone. How small can he be? The picture tells you that the drone MAVIC mini is even smaller than your hand when folded. This is undoubtedly much more convenient than a large drone. Compared with DJI’s previous advertisements, this time he did not put battery life and clarity in the poster. This may be the use of the skill of maximizing strengths and avoiding weaknesses.
At the same time, it can be noticed that this should be a female hand, suggesting that DJI’s design is as meticulous as a female. It also shows the safety of drones. We can pay attention. Changes in advertising in recent years. All of them have changed from characters as the main body to pictures as the main body, and the text is gradually marginalized, and some advertising plaques have small text that can not be seen or even no text. Such as Apple, or McDonald’s. It only takes an Apple logo or a big golden M to attract countless people. This is a trend and of course a symbol of strength. The public has remembered their products, or has a certain impression of their products. What they have done is continue to deepen the user’s impression, suggesting that users sell their products.
This advertisement also used a light and shadow on the DJI drone. It is also implying that drones will make your life full of sunshine and vitality. In this way, even if there are no young people jogging in shorts, sweating and smiling. People who watch advertisements can also have such associations. This is also a simplification of the content. The screen becomes more simple and clear. Early DJI drone advertisements will show cars or people who control drones, which will make people think of other products and distract attention. Negative emotions may also arise, for example: I’d better save money to buy a car. This drone player wears sunglasses, probably because it hurts his eyes. Will raising your head for a long time hurt your neck and other concerns.
I saw this in a TV show commercial. DJI rarely advertises. But this time it may be that the drone is too small, and many people say it is tasteless. So he advertised. I don’t know if he can attract people from all countries. However, DJI is undoubtedly leading most companies in the world in the field of drones.
So conciseness and a little hint and symbolism can be said to be one of the posters of advanced advertising.